SF Indie Fashion

Devoted to independent fashion in San Francisco. And some other cool things.

Follow Me on Pinterest

Betabrand Makes a Play for the Ladies

[thethe-image-slider name=”Betabrand Women’s Collection”]

San Francisco’s Betabrand, maker of such quirkily appealing apparel for men as the Sweatpant Dresspant, is making a play for the ladies. Debuting this week, the first item in its burgeoning women’s collection continues the label’s because-we-can approach to fashion with the Elope Dress, a little lace number just as ready for quick and easy matrimony as it is beat up boots and a denim jacket.

While the premise is one with no shortage of marketing appeal, this dress has serious potential for the wedding-bound and otherwise. A low price point (in the wedding realm at least) of $170, multiple sashes for changing up the look and details like a keyhole back make the dress practical and versatile, while the lace fabric and short length bring both a touch of vintage and modern edge.

More Betabrand women’s items are in the works, including a reversible skirt, casual short-sleeve top and a dress. Each is slated to arrive later this spring, and you can sign up in advance for an alert once they’re in-store (not a bad move, considering Betabrand’s more popular styles often sell out quickly).

More San Francisco fashion news

  1. etxe reblogged this from sfindiefashion
  2. sfindiefashion posted this

Follow Me on Pinterest

Quantcast